4P Model of Network Marketing
4P model of Network Marketing is one of the most important models of selecting a network marketing company.
Let us understand what 4P model of network marketing means and how you should use it to select your own company.
Below are the 4Ps of Network Marketing:
Before joining any Network Marketing plan, it is advised to check all the above details. Do your own research and then join. Just joining because a friend told you may lead you to a disasterous journey which is experienced by maximum people in the industry. Such experiences also lead to a wrong reputation for the industry.
Let us check these things in detail:
- Profile :
When it comes to the network marketing, profile is usually ignored. This can turn out to be the most critical thing to select what NOT to choose as well as what to choose. There are many fraud people who know the power of network marketing. They start one network marketing company with a high paying plan (so that people join), make some people rich and then when many people join the plan, they close the company. Later on after a few years, they again come to the market with a new plan and repeat the above scam.
Hence it is advised to see the background of the owners, their experience, exposure and if possible intention to get into the market. A company or management with a strong foundation is likely to suceed. They also come up with a genuine plan that works.
It all depends upon the plan. What makes Network Marketing a lucrative business is the business plan it carries. You build a team for you and the team build a team for themselves and inturn you. And this repeats. When the system grows further in depth, you start making a substantial income. But many companies come with a plan which is complicated in nature.
Moreover the payout is made in such a way that distributors regret after developing a huge team. There are pros and cons of various types of plans and a person should understand what will suit his or her way of working.
Products sell! And that’s where the revenue come from. A company can survive only if it has good product(s). Many companies come and sell cheap quality products. People buy one time and then stop buying from next month because of the prduct quality. Network Marketing is NOT a one time affair. Products should be sold time and again. Again and again. People should be able to buy it multiple times and be happy about it.
Pricing is one of the most critical things without which the other 3 options do not work. Imagine someone selling you a juice bottle which is available with other brands for 100 but your company is selling it at 1000? The products should be affordable, useful and should be repurchasable.
So these are the 4Ps of Network Marketing. Select companies based on them. If you are looking for a company that fit in these category, you may click here.